About Reed Iredale

Growing Up with a Builder Father

My connection to the building industry runs deep. My father was a builder in Byron Bay during the coastal town's growth years. I watched him navigate the challenges of running a construction business – the ups and downs, the feast and famine cycles that are so common in the industry.

On the good days, business was booming. Dad would secure contracts for beautiful beachside homes, manage multiple projects, and take pride in creating structures that would stand for generations. Those were the times when being a builder in a growing area like Byron Bay seemed like the perfect profession.

But I also witnessed the struggles. The delayed payments that strained our family finances. The constant pressure to find the next project. The physical toll that decades of construction work took on his body. The stress of managing subcontractors and dealing with difficult clients.

The Decision to Leave

Eventually, the challenges became too much. The inconsistent cash flow, the intense competition, and the difficulty in scaling the business led my father to make the difficult decision to leave the industry he loved. It wasn't an easy choice, but it was one that many builders face when the business side of construction becomes overwhelming.

What struck me most was that it wasn't his craftsmanship or work ethic that pushed him out – it was the business challenges. The lack of consistent lead generation. The absence of systems to nurture prospects. The difficulties in standing out in a crowded market.

Why It Doesn't Have to Be This Way

Years later, when I developed expertise in marketing and lead generation, I realised that many of the problems my father faced could have been solved with the right marketing approach. The feast-or-famine cycle isn't inevitable. Builders don't have to rely solely on word-of-mouth or struggle to differentiate themselves.

This personal history is why I'm so passionate about helping builders and construction companies today. I've seen firsthand how talented builders can be forced out of the industry they love because of business challenges that are solvable with the right marketing strategy.

Through Leads to Profit, I'm committed to ensuring that other builders don't face the same fate as my father. With the right lead generation systems, Australian builders can create sustainable businesses that provide the stability and growth they deserve.